Penghasilan RANS Entertainment

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Pertumbuhan kanal RANS Entertainment tahun 2017-2021.

Menurut data Social Blade pada 2019, Raffi dan Nagita sebagai pemilik saluran YouTube Rans Entertainment merupakan selebriti YouTube terkaya kedua di Indonesia (setelah Atta Halilintar) dengan perkiraan pendapatan dari YouTube antara Rp448 juta dan Rp7,1 miliar per bulan.[19] Data dari sumber yang sama pada tahun selanjutnya menempatkan Rans Entertainment sebagai Youtuber dengan banyak pelanggan terbanyak ke-4, dengan penghasilan per bulan yang bisa mencapai Rp7,935 miliar.[20]

Penelitian Ega Maulana dan lainnya mengatakan bahwa kesetiaan pelanggan saluran YouTube Rans Entertainment berkaitan erat dengan kepuasan mereka terhadap video Rans dan sedikit berkaitan dengan citra perusahaan.[21] Buku Kewirausahaan Perubahan Zaman mengatakan bahwa warganet menyukai konten tentang anak artis seperti kehidupan sehari-hari Rafathar yang merupakan anak Raffi dan Nagita.[20]

Selain itu, RANS Entertaiment juga membuat proyek bisnis start-up dengan konsep metaverse bersama VCGamers bernama RansVerse.

VCGamers resmi mendapat kucuran dana dari RANS Ventures milik pasangan selebriti Raffi Ahmad dan Nagita Slavina serta Beenext.

Tak tanggung-tanggung dana yang dikucurkan oleh kedua pihak tersebut untuk VCGamers adalah senilai USD 2,6 juta.

Jika dikonversikan ke mata uang rupiah, maka pendanaan yang diperoleh VCGamers senilai Rp37 miliar.

Rujukan

WikiPedia: RANS Entertainment http://www.ransentertainment.co.id/ //doi.org/10.5281%2Fzenodo.4020017 //www.worldcat.org/issn/2690-5167 https://seleb.tempo.co/read/1356056/rans-entertain... https://www.antaranews.com/berita/2688093/noice-te... https://www.antaranews.com/berita/2763933/artis-ra... https://www.cnbcindonesia.com/market/2022011019512... https://www.cnbcindonesia.com/market/2022011020091... https://www.cnnindonesia.com/ekonomi/2021102615472... https://m.detik.com/hot/celeb/d-4679515/tak-hanya-...